Event Content & PR
The success of your event depends on who shows up – and what continues working after they leave.
We help B2B companies build communication before, during, and after the event: messaging, invitations, content, media coverage, video, case studies, and sales materials.
The goal is simple: bring the right people into the room, give them a reason to engage, and turn the event into content your sales and marketing teams can keep using for months.
Who This Is For
We work best with companies that:
- Are planning an event, conference, or roadshow and want the right people in the room – not just whoever says yes at the last minute
- Need photo and video content built as sales tools, not just event documentation
- Want to capture case studies and client interviews while people are still on-site — and use them in sales for months
- Want media coverage that builds credibility in their market, not just another press release
- Want media coverage that builds credibility in their market, not just another press release
Why Event Content & PR Drives Revenue
- One event, months of content A case study recorded at your booth, a client interview right after a presentation, a highlight from a panel. These are sales materials your team can use for months - instead of starting from zero with every campaign.
- Shorter sales cycles A prospect who watches a client testimonial, reads a case study, or sees a strong event recap gets context faster than someone who only receives a cold email with a PDF.
- A window that only opens once Engagement is highest during the event and right after it ends. Content published in that window performs far better than anything shared days later. You don't get a second chance.
- The same cost - very different outcomes The event costs the same either way. The difference is what you take from it: a few photos - or a full set of content your sales and marketing teams can use for months.
How We Work
1.
Define the goal:
Who needs to be in the room, in what proportion, and what the communication should achieve.
3.
Run the pre-event campaign:
Announcements, social media, and outreach to your database. We track registrations and adjust in real time.
5.
Capture the moment:
Content goes out in real time while engagement is highest. We record interviews and case studies when people are still in the experience.
2.
Build the communication layer:
Messaging, invitations, landing page, and teaser content - designed so people want to engage and share.
4.
Plan content and media:
Photo and video team briefed, interviews and case studies scheduled, press materials prepared - before the event starts.
6.
Deliver and distribute:
Finished materials with a clear plan: what goes where, when, and through which channels. Coordinated with your team so content is used - not stored.
1.
Define the goal:
Who needs to be in the room, in what proportion, and what the communication should achieve.
2.
Build the communication layer:
Messaging, invitations, landing page, and teaser content - designed so people want to engage and share.
3.
Run the pre-event campaign:
Announcements, social media, and outreach to your database. We track registrations and adjust in real time.
4.
Plan content and media:
Photo and video team briefed, interviews and case studies scheduled, press materials prepared - before the event starts.
5.
Capture the moment:
Content goes out in real time while engagement is highest. We record interviews and case studies when people are still in the experience.
6.
Deliver and distribute:
Finished materials with a clear plan: what goes where, when, and through which channels. Coordinated with your team so content is used - not stored.
What Sets Us Apart
- Content delivered while people still remember Key materials go out during the event or the same day – not a week later.
- We understand how media actually works We write press materials that have a real chance of getting published – not ignored.
- Case studies recorded on-site Your clients are engaged, the experience is fresh, and the cost is a fraction of a standalone production.
- Content built for sales, not galleries Before we record anything, we know where it will be used and how it should support your sales process.
Good to Know:
- Start early - earlier than you think Pre-event communication should begin at least 6 months out. For larger conferences, 9–12 months. The later you start, the harder it is to bring the right people into the room.
- Announce the next edition while people are still there The best moment is the final day of the current event. Attendees are engaged and far more likely to commit on the spot.
- You don't need the full scope We can support just one part: strategy, video production, or PR - depending on what you need.
- We work with your team, not instead of it If you have an in-house marketing team, we plug in where needed and work alongside them.
Planning an event and want it to keep working after it ends? Let's start with what's actually worth communicating - before you spend the budget.
Budget & Ways to Work With Us
Typical ranges, so you know what to expect:
- Photo production From $3,500 per shoot day.
- Video production $10,000–$25,000+, depending on the team and editing scope.
- Case studies and interviews If we’re already on-site, recording additional content is far more cost-effective than a separate production.
- Pre-event communication strategy Scope and budget depend on the scale of the event.
Clear budget before you commit You get a full cost breakdown upfront – before anything starts.
What We Do
- Pre-event strategy and campaign Timeline, messaging, registration, and outreach – built to bring the right people into the room.
- Photo and video production Content designed for real use in sales and marketing – delivered during the event or within 24 hours.
- Case studies and client interviews Recorded on-site while the experience is still fresh – content your team can use for months.
- PR and media Press materials, journalist outreach, and expert interviews – built around stories worth publishing.
- Post-event content Recaps, highlights, articles, and social content – planned in advance and ready to distribute.
Looking for something you don’t see here? Send us a message – we’ll respond quickly. If it’s not our area, we’ll point you in the right direction.
FAQ
Najczęstsze pytania klientów
Czy możemy zlecić tylko wybrany element?
Tak — nie musisz zamawiać całego pakietu. Możemy zająć się samą produkcją wideo, samym PR albo samą strategią przed eventem. Zakres dopasowujemy do potrzeb.
Czy materiały foto i wideo są gotowe jeszcze w trakcie eventu?
Tak, jeśli zaplanujemy to z wyprzedzeniem. Materiały opublikowane w trakcie eventu mają wielokrotnie większy zasięg niż te same materiały tydzień później — i właśnie pod to projektujemy produkcję.
Co, jeśli nie mamy jeszcze pomysłu na event?
Tak. Możemy działać jako partner techniczny, kreatywny lub pełnoprawny producent.
Czy mogę wynająć stoisko, zamiast budować?
Tak. Możemy działać jako partner techniczny, kreatywny lub pełnoprawny producent.
Jak znaleźć budżet, jeśli działam w mniejszej firmie?
Tak. Możemy działać jako partner techniczny, kreatywny lub pełnoprawny producent.
Czy podpisuję coś na start?
Tak. Możemy działać jako partner techniczny, kreatywny lub pełnoprawny producent.
Czy pomożecie mi w negocjacjach z hotelem?
Tak. Możemy działać jako partner techniczny, kreatywny lub pełnoprawny producent.
Planning an Event, Trade Show, or Conference?
Tell us what you’re trying to achieve. We’ll get back to you to schedule a short, free call – and help you figure out the right format, where to put your budget, and how to approach the project.
Rather just email us?
hello@eventgurub2b.com
